Why a message did not send

Every text and email goes through the same set of checks before it leaves, and every blocked message records which check stopped it. Open the client and look at their messages — the reason is on the message itself.

1. 1 They opted out Somebody replied STOP, or the consent switch on their record is off. This is the one you cannot override: re-consent has to come from them.
2. 2 Quiet hours It was outside the hours you set, so it waits rather than waking somebody at 6am.
3. 3 Too many already A frequency cap stopped a fourth message in a day. This protects your number as much as their patience.
4. 4 Already sent The same message to the same person about the same appointment is not sent twice, even if something is clicked twice.
5. 5 Over your allowance Reminders, confirmations and bulk texts all count against your monthly allowance. Replies you type to a client never do. If you are near the cap we will have told you before it bites.